Pepsi and Akon teamed up with various soccer/football stars to make some pretty cool ads. These are fantastic. I'm not sure all the folks in N. America will appreciate them, but the rest of the planet will. -Beyond Urban Branding beyondurban@gmail.com
How rap & sports makes money! Beyond Urban Branding looks at the evolution of branding and positioning trends in urban advertising campaigns. Most of what you read will deal with how corporations use or misuse music, sports and culture. Some win, some fail, but its all fun to watch. Contact Adisa Banjoko at 888-588-4418