Beyond Urban Branding

Billy Johnson Jr. : Usher is working on what will likely be the biggest video of his career. As part of a Pepsi Challenge campaign that kicks off Tuesday, the singer will incorporate his fans in the project in two different ways. Beginning Tuesday through June 2, fans can submit photos of themselves to  PepsiChallenge.com . Usher will select a winner who will have the opportunity to meet him on the set of his accompanying short film to be released this fall. Usher asks entrants to, “Show me your world through your eyes in only a way that you can see it. The realer, the better. The more honest, the more creative.” Read full story

Lebron & Dwight  McDonalds Ad in India   Teyonnah Parris

I love DJ Delz, he has so much love for shoes....Study guys like him. He represents one of millions of people that really love shoes....enjoy!

If you won't do that, you should pay him to rep your brand....this is dope....

Intense...For me, most of the best game trailers use slow, deeply emotional music to contrast with the action on the screen...This is a great example.

I have no idea how this guy got hired for this ad. I dunno if he was somebody's cousin on the creative team....But he looks like the Nightstalker, or a cop time warped into the future....Maybe a second string porn star. I have no idea who thought he was a good choice for these ads. And for the record, I like Progressive ads as a rule.  He's not really funny, super suave or anything like that....Anybody look at that jacket? The mustache? The hair? C'mon Progressive...wake up...

This Walmart phone ad is great. Kinda flips the script on who is rich these days...Gotta love the little green Android guy to. He's cute. 

This is a great ad. Playing off the cult classic Hangover, this ad really is cool. I was shocked to see it came out about a year ago. I think this could have gotten much greater buzz if it was shared more aggressively.

So fun, so well done. It makes me totally forgive that horrific "graffiti" campaign they did in their store...anybody remember that....? Ugly stenciled shirts with almost no real graff? Man, this is a huge leap forward for them. Plus I used to have a crush on the lady leading the class.....mmm-hmmmm...

No joke the first time I saw this was in 1986 by some kids at Westmoor high school in Daly City CA.

This is a cool ad illustrating the difference of movement between old school and new school b-boys. Done well.

Reeses has been pushing Hip-Hop for a while now...This is one of their old ones... Here is a shorty family version... This is the latest one...I could not find a better one on Youtube (my bad) I always liked these. I hate the sound quality on this newer vid. 'Cause I actually like the beat... A far cry from this one huh?