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Carla Fendi Dies in Rome

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One of the true queens of fashion has passed. VOGUE: O ne of the five formidable Fendi sisters (Paola, Anna, Franca, Carla and Alda), who inherited  their family's fashion house  - has died in Rome, aged 79. FULL STORY  Many people forget that the Fendi brand permeated Hip-Hop heavily in its formative years. Rap  icons EPMD had a dancer named FENDI.... A lot of people forget that in the early rap days, a lot of rappers were teamed with dancers, and DJ's as crews to help get the party going. Fendi was a Hip-Hop dance pioneer. He was not a bboy. I am not a dance historian but his moves seemed to be a blend of strutting, locking and a little vogue dancing. Here is a slightly grainy clip FENDI DANCING
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E-40 Hits the Big Time in new TV Ad

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E-40 has always been a giant in my heart. I'm from The Bay Area. But it has taken time for people to acclimate to his level. Now he is seen as a futuristic mogul OUTSIDE of Hip-Hop. In his latest genius move, Drive Time Credit Company uses his classic Choices and re-raps the lyrics. This one caught me off guard and I was happy surprised. Original E-40 Song Choices 
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Radio Shack wins with one line from Biz Markie

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Radio Shack Ad feat. Biz Markie My friend Nasseam reminded me how cool this video was. Its a very simple clean (meaning not a lot of dramatic elements to the ad) by Radio Shack. The wisdom of this ad is that it used a one line sentence from an old school rap lyric to promote cameras. This was real genius. Its a funny, ad, they even used the rapper (Biz Markie) in it. If you don't know or remember the line, its from Just A Friend (it came out in 1989) and it pops up in the last verse. Two thumbs up for creativity and clear messaging on this one. I think its cool that the ad team understood what a huge hit the song was, how funny Biz is and how an old school rap song could be embraced by todays consumer. Just a Friend Song by Biz Markie -Beyond Urban Branding beyondurban@gmail.com
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