Beyond Urban Branding

They were funny and inspirational. Thats a hard combo for any brand to pull off. 

A few years ago, this ad would be almost unthinkable. But Hip-Hop is no longer a secret. This ad is fantastic. Its fun, its clearly intended to excite the youth and at the same time remind the parents of their childhood at the same time. 

This song is really hot. The marketing people at Aston Martin must be loving this moment. After all these raps about "benzos" I bet they feel good. I wonder if they payed for it up front? If they didn't they should consider cutting Rick, Chrisette and Drake a serious check.

I found this online, I'll post more soon...These are pretty cool though...