Jay Z and 50 Cent do a Reebok ad TOGETHER! This is history!!!

Wow. I don't remember this at all. Its weird to see them together in the same room rapping and doing their thing in a studio. So much has changed in Hip-Hop for these guys. But this is great. I'd love to know the back story to how this came together.

It was for the S. Carter Collection Reebok shoe. It was fun, it was fly and I want some of them shoes right now!

-Beyond Urban Branding

beyondurban@gmail.com

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Carla Fendi Dies in Rome

One of the true queens of fashion has passed. VOGUE: O ne of the five formidable Fendi sisters (Paola, Anna, Franca, Carla and Alda), who inherited their family's fashion house - has died in Rome, aged 79. FULL STORY Many people forget that the Fendi brand permeated Hip-Hop heavily in its formative years. Rap icons EPMD had a dancer named FENDI.... A lot of people forget that in the early rap days, a lot of rappers were teamed with dancers, and DJ's as crews to help get the party going. Fendi was a Hip-Hop dance pioneer. He was not a bboy. I am not a dance historian but his moves seemed to be a blend of strutting, locking and a little vogue dancing. Here is a slightly grainy clip FENDI DANCING

E-40 Hits the Big Time in new TV Ad

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MMA Brand News: Sinister Brand Clothing gets shout out from real rappers

I've always loves Sinister Brand fight wear. You've seen some of the biggest UFC stars wear their shirts into the cage. These guys have made quality stuff for years. Recently I heard a track from the upcoming album by Rakaa Iriscience from the trio Dilated Peoples. Outside of his devastating rhymes, he's one of the first rappers to train in Gracie Jiu Jitsu. His new solo album Crown of Thorns drops July 20th 2010. Anyway in one of his songs he says "Gracie Jiu Jitsu, Sinister Brand Sponsored/ You ain't fit, you old aerobics like Jane Fonda!" I love it. So many rappers reference MMA and UFC related themes in their music. This one is by far one of the best. Expect to hear more stuff like that in the coming years. If you ain't up on Dilated Peoples you are probably living under a rock. Here are two videos I suggest you peep. You will see Ralek, Ryron and Renner Gracie in a cameo This Way feat. Kanye West

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