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Radio Shack wins with one line from Biz Markie

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Radio Shack Ad feat. Biz Markie


My friend Nasseam reminded me how cool this video was. Its a very simple clean (meaning not a lot of dramatic elements to the ad) by Radio Shack. The wisdom of this ad is that it used a one line sentence from an old school rap lyric to promote cameras. This was real genius. Its a funny, ad, they even used the rapper (Biz Markie) in it. If you don't know or remember the line, its from Just A Friend (it came out in 1989) and it pops up in the last verse. Two thumbs up for creativity and clear messaging on this one.

I think its cool that the ad team understood what a huge hit the song was, how funny Biz is and how an old school rap song could be embraced by todays consumer.

Just a Friend Song by Biz Markie


-Beyond Urban Branding

beyondurban@gmail.com

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