Beyond Urban Branding

In the midst of a recession, there may be no greater ad for a car company.

This  is a great ad. It taps into the extreme sports theme and plays on the desire to break way from the mundane. Well shot, good music.

When Diggy Simmons first hit the scene, I did not take him seriously. At the same time, I did not take him lightly. I dunno. What I didn't expect was this clean, well done ad by AT&T. Rather than yak about what it can do, they let you watch Diggy do it and observe the ripple effect. Good ad right here. 

Love or hate the autotune, you cannot hate T-Pain. He's too talented, too funny and too dominant and icon to ignore. Its so important to let urban artists be themselves. To not push them too far out of where they are comfortable...This is well done.