When Diggy Simmons first hit the scene, I did not take him seriously. At the same time, I did not take him lightly. I dunno. What I didn't expect was this clean, well done ad by AT&T. Rather than yak about what it can do, they let you watch Diggy do it and observe the ripple effect. Good ad right here.
How rap & sports makes money! Beyond Urban Branding looks at the evolution of branding and positioning trends in urban advertising campaigns. Most of what you read will deal with how corporations use or misuse music, sports and culture. Some win, some fail, but its all fun to watch. Contact Adisa Banjoko at 888-588-4418