Beyond Urban Branding

Boost normally does solid ads when it comes to Hip-Hop. This however was just average. It actually kinda sucked. Why does it suck? Two words, Mickey Avalon. When the ad opens up you get a bangin' beat by Jermaine Dupri, he flows a bit. Then you see Young Jeezy flow (who was just coming up so it made him look extra large). Then they force fed Mickey Avalon into the ad and it was just funny. Don't get me wrong, I'm not anti-Mickey. I'm just anti-Mickey in this ad. He is not connected to the Hip-Hop demographic. To close the ad with an outta place White guy just so you don't make your ad "too Black" is never a good mood. Not to mention there are so many White rappers and athletes that could have been used. We're not even going to mention Eminem ('cause its so obvious). But I'm thinking Ill Bill, Cage, MC Serch, Okwerdz, Copywrite, Everlast, Slaine- I could go on. The "urban" lifestyle lover, can see far beyond race. But you can't pla...

Boost Mobile has always made funny, creative ads with Hip-Hop themes. This, was possibly one of their best moments. They got Kanye West, The Game and Ludacris to do the Boost Mobile Anthem. This knocked, straight up! Again, sometimes to make your brand work well, just let the artists do their thing. I don't know anybody who didn't want one of these phones after this dropped. By linking the essence of the South, The West and the Mid West- they really made a winner. -Beyond Urban Branding beyondurban@gmail.com