So fun, so well done. It makes me totally forgive that horrific "graffiti" campaign they did in their store...anybody remember that....? Ugly stenciled shirts with almost no real graff? Man, this is a huge leap forward for them. Plus I used to have a crush on the lady leading the class.....mmm-hmmmm...
How rap & sports makes money! Beyond Urban Branding looks at the evolution of branding and positioning trends in urban advertising campaigns. Most of what you read will deal with how corporations use or misuse music, sports and culture. Some win, some fail, but its all fun to watch. Contact Adisa Banjoko at 888-588-4418