This is a great ad. Playing off the cult classic Hangover, this ad really is cool. I was shocked to see it came out about a year ago. I think this could have gotten much greater buzz if it was shared more aggressively.
How rap & sports makes money! Beyond Urban Branding looks at the evolution of branding and positioning trends in urban advertising campaigns. Most of what you read will deal with how corporations use or misuse music, sports and culture. Some win, some fail, but its all fun to watch. Contact Adisa Banjoko at 888-588-4418