Beyond Urban Branding

Mail is boring. Plus its kind of dying out as an industry. This ad focuses on the differentiation point of strategy and makes it resonate, using football. This was well done.

I'll admit it. Intel has better ads than I've been aware of. This one here is pretty funny. Its funny because the message is delivered clean and nobody had to try too hard to make it. They just made plain what all real tech people know: We have our own rock stars. I can't tell you how many times I've been at an event and somebody taps my arm and says "Theres the dude from Adobe who made the so-and-so". Or "Theres the guy who changed coding forever!" And we watch them with awe as they go down the hall. Only real tech dudes and chicks feel it. This is differentiation at its highest. Essentially they are saying " We're REAL tech people. We get you." They are in a good zone here. This should actually be a recurring theme in Intel ads. They could do this one forever. Talk about speaking to the core demographic!!

My good friend and amazing author/ad queen Thembisa, just tweeted about this @putyrdreams1st (you should follow her). This is a cool ad by Palm featuring music by the one and only rap icon Mos Def. I like it a lot. Mostly because it shows something you hardly see enough in ads these days. A confident African American on the move downtown in any city USA. She uses her Palm to find her directions, take a text and talk to her friend (never missing a stride). Its well shot, it has a good pace and she looks like shes having a good time being her. For the record, ladies love Mos Def (good thinkin' Palm!). They also like seeing themselves empowered. The only thing I might say was weak in this ad is the branding itself. They didn't show you how the Palm WebOS was easier to use, more fun to play around on than any other phone out there. They slipped a bit on the differentiation and positioning. Other wise, real solid. -Beyond Urban Branding beyondurban@gmail.com