I remember being sent to detention my sophomore year. I don't even remember what I had done (this time). But I hated detention. It was quiet as a morgue. I had nothing to read and it looked like the clock was almost moving backwards. Sitting up ahead of me was Che.We did not really like one another too much, but, we both loved Hip-Hop. Che had his SF Giants starter jacket on and his immaculate jerri curl was dripping like a rain forest all down the back. He had a Sony Walkman (remember those) tucked up under the curl. He leaned over to me at one point when the teacher was dozing off and said "Have you heard he new Run DMC?" He put the thumping, greasy ear pieces in my hand. I reluctantly put 'em to my head and my mind was blown away. No rap song earth has had the brand impact of Run DMC's My Adidas . This is arguably the first rap song that doubled as an advertisement. If you were lucky enough to be a teenager when this song came out, you remember the frenzy over ...