-Beyond Urban Branding
(AllHipHop News) Rapper Snoop Dogg will enter the business world of the MMA this Saturday, when he is expected to be named President of the Serious Pimp clothing/sunglasses company.
The announcement is expected to take place at the Venus Pool Club at Caesar’s Palace this Saturday (May 29th) afternoon.
Snoop and company will then attend the UFC’s highly anticipated contest between Quinton “Rampage” Jackson and Rashad Evans.
"This brings the best of both worlds to Serious Pimp. Snoop Dogg knows what the people want and shares our vision to promote events that combine the Hip Hop culture and the MMA movement," said Serious Pimp Founder and CEO Damian Kutzner. "Together we will usher in the next era for the Serious Pimp brand…