Skip to main content

MMA Brand News: Sinister Brand Clothing gets shout out from real rappers

I've always loves Sinister Brand fight wear. You've seen some of the biggest UFC stars wear their shirts into the cage. These guys have made quality stuff for years. Recently I heard a track from the upcoming album by Rakaa Iriscience from the trio Dilated Peoples. Outside of his devastating rhymes, he's one of the first rappers to train in Gracie Jiu Jitsu. His new solo album Crown of Thorns drops July 20th 2010. Anyway in one of his songs he says "Gracie Jiu Jitsu, Sinister Brand Sponsored/ You ain't fit, you old aerobics like Jane Fonda!" I love it. So many rappers reference MMA and UFC related themes in their music. This one is by far one of the best. Expect to hear more stuff like that in the coming years. If you ain't up on Dilated Peoples you are probably living under a rock. Here are two videos I suggest you peep.

You will see Ralek, Ryron and Renner Gracie in a cameo


This Way feat. Kanye West

Comments

Popular posts from this blog

Radio Shack wins with one line from Biz Markie

Radio Shack Ad feat. Biz Markie My friend Nasseam reminded me how cool this video was. Its a very simple clean (meaning not a lot of dramatic elements to the ad) by Radio Shack. The wisdom of this ad is that it used a one line sentence from an old school rap lyric to promote cameras. This was real genius. Its a funny, ad, they even used the rapper (Biz Markie) in it. If you don't know or remember the line, its from Just A Friend (it came out in 1989) and it pops up in the last verse. Two thumbs up for creativity and clear messaging on this one. I think its cool that the ad team understood what a huge hit the song was, how funny Biz is and how an old school rap song could be embraced by todays consumer. Just a Friend Song by Biz Markie -Beyond Urban Branding beyondurban@gmail.com

Kia Motors Hits Hard With Hamsters

Kia Motors has been doing a lot to try and battle Scion for the young urban automotive market. Recently Kia came with this hamster campaign. Initially, I was not feeling it. I thought the first commercial (seen below) was paced way too slow. But I got the point. Kia Motors is not making cars for Gramps any more. This is for you (todays driver)! They make sure you see the iPod connected to the radio, speakers that light up etc.  But the NEW ad, the one up above, is fantastic. Paced well, shot well, they used a classic Hip-Hop by Black Sheep (The Choice is Yours)to keep the vibe poppin'. I can't imagine a young person who would see this and not want to drive a Kia (or at least consider it ).  For your listening pleasure, I have placed the original video of Black Sheep for your listening enjoyment. -Beyond Urban Branding beyondurban@gmail.com

Tech Week: The Wisdom of Serena Williams & HP

Beyond Urban Branding opens Tech Week with a true banger of an ad. We'll look at tech ads from time to time on our blog. But this week its gonna be all tech brands, all the time. We will begin with HP's ad featuring Serena Williams. When we did the first soft launch, we reviewed the precision HP crafted their ad with Jay-Z . It's easily one of my favorite tech ads. I actually feel like HP and a lot of other well done ads don't get their proper recognition because Apple gets so much props for their ads. OK, so this ad is actually better than the Jay-Z ad for one reason in particular. Strategic co-branding. In one commercial Serena craftily pitches, her video game (never played it but apparently shes got something going on with EA Sports) her designs with Nike and most importantly- her clothing line Aneres . Now, I don't know why or how Andre 3000 and Uno were able to get shout outs in the ad. Was she just giving them props or did somebody have to pay to get them i...