Skip to main content

Tech Week: The Wisdom of Serena Williams & HP

Beyond Urban Branding opens Tech Week with a true banger of an ad. We'll look at tech ads from time to time on our blog. But this week its gonna be all tech brands, all the time. We will begin with HP's ad featuring Serena Williams.

When we did the first soft launch, we reviewed the precision HP crafted their ad with Jay-Z. It's easily one of my favorite tech ads. I actually feel like HP and a lot of other well done ads don't get their proper recognition because Apple gets so much props for their ads.

OK, so this ad is actually better than the Jay-Z ad for one reason in particular. Strategic co-branding. In one commercial Serena craftily pitches, her video game (never played it but apparently shes got something going on with EA Sports) her designs with Nike and most importantly- her clothing line Aneres.

Now, I don't know why or how Andre 3000 and Uno were able to get shout outs in the ad. Was she just giving them props or did somebody have to pay to get them in...? I don't know. I don't even care. The bottom line is that I can't remember an ad for a product that was consistently pitching other brands inside the ad!!!

Another thing, is during the video game section, she plays up the big to do about her often mentioned backside. She shows her digital character. Then the digital characters butt grows a little bit and Serena says joking like "Thats more like it". I think it was a super courageous move on both the parts of HP and Serena to do that. Mainly because they found a way to accent her physical attributes without objectifying herself.

I don't know if it was her idea to cram all that co-branding in, or if shes got a killer agent or manager. I mean, even Jay-Z, did not come with this crispy. And his ad was CRISPY. But, just like her tennis game, this ad was well played. Well played, Serena. Bravo!

-Beyond Urban Branding

P.S. I pretty much have all my tech ads figured out for the week. But if theres a tech ad you really dig, or HATE, email me at and I'll post here and talk about it. Naturally you get your proper shout out and I'll post your twitter handle if you like.


Popular posts from this blog

What did you think when Sony made White to dominate Black

First off, let me just say, I know this Sony ad is old and people do not understand why so many people are talking about it now. But the reality is when Pepsi went and did that Kendal Jenner ad, it opened the flood gates for people to start reminding the world of other companies major ad flops that impact race relations.

For those who may have forgotten the ad, here it is a European looking person grabbing the face of a Black person as if to dominate. The tag line clearly sends the message "Look out Black, White is Coming".

So that leads me to say "WHAT THE *@$!"

How can an ad like this be forgotten? If you know anything about advertisements, then you know that this ad had to get the green light from multiple people. That means that there are multiple people at Sony who need race relation training.

Now because this ad is a bit old, I am not going to sit around and break down all that is clearly wrong with it. I just wanted to take a moment and answer the question t…

E-40 Hits the Big Time in new TV Ad

E-40 has always been a giant in my heart. I'm from The Bay Area. But it has taken time for people to acclimate to his level. Now he is seen as a futuristic mogul OUTSIDE of Hip-Hop. In his latest genius move, Drive Time Credit Company uses his classic Choices and re-raps the lyrics. This one caught me off guard and I was happy surprised.

Original E-40 Song Choices 

Great moments in urban branding: Tupac Shakur

Now it's all about Versace,You copied my style/Five shots couldn't drop me, I took it and smiled.- Tupac, "Hit Em Up"

 I didn't call Versace he called me to come to his show and to wear his close and to "Please wear my shoes!" Please wear my shit you are the image of Versace.- Tupac Shakur interview