For those that don't remember, Spike Lee had created a character named Mars Blackmon for his movie Shes Gotta Have It. The movie was about a single Black woman was dating several Black men. She was trying to decide which was the best guy to marry. Mars was one of the characters and he (Mars and Spike) both gained large cult followings from the film. This series of ads is top notch. I especially love how the ads are shot in black and white. Mars was the epitome of NY coolness at the time. His style and slang exemplified everything in the kind of young customer who was dying to have a pair of Jordans.
As far as Jordan, whats there to say? He's the best to ever play the game. Every man on earth wanted a pair.
This first one I liked a lot because it promoted Michael Jordan's work ethic above his obvious coolness. Work ethic is a concept you don't hear in the sports world too much any more. Everybody wants to go pro, just so they can make a Nike ad now.
Another gem in the Mars Blackmon/Jordan series:
This one here is pure comedy.
-Beyond Urban Branding
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