The Microsoft serch engine Bing dropped their second "Los Links" ad entirely in Spanish with English subtitles. They've been pushing the "Telemundo" soap opera thing and its still working. Just like Telemundo I have no idea what they are saying, but I still watch! Seriously though, these ads are good and I'm glad they're still riding the wave.
How rap & sports makes money! Beyond Urban Branding looks at the evolution of branding and positioning trends in urban advertising campaigns. Most of what you read will deal with how corporations use or misuse music, sports and culture. Some win, some fail, but its all fun to watch. Contact Adisa Banjoko at 888-588-4418