This ad was well done (hard to believe after all the drama). The question is, "Why bother"? Nike does not need Tiger right now. Tiger needs Nike. He's undone his own success. I mean you can't even use the "Just do it" mantra for so many obvious reasons. I just don't know why they felt so compelled to do this ad. Its less of a FAIL, more of a shoulder shrug. These ads are kinda old, I know. But they highlight the beauty and simplicity of Nike. This ad is funny, short and most of all clear in its message. Every man has had a moment like the above. If you haven't, Nike is inspiring you to create one. Nothing is more fun, than when a brand knows its on a roll and keeps going. This is another one you gotta love. The writers were on the money.
How rap & sports makes money! Beyond Urban Branding looks at the evolution of branding and positioning trends in urban advertising campaigns. Most of what you read will deal with how corporations use or misuse music, sports and culture. Some win, some fail, but its all fun to watch. Contact Adisa Banjoko at 888-588-4418