Here is a fantastic documentary on sneakers on the huge shoe culture explosion that erupted (in large reason) because of Hip-Hop. My man Leo laced me with his info. Part 1. Part. 2 -Beyond Urban Branding beyondurban@gmail.com
How rap & sports makes money! Beyond Urban Branding looks at the evolution of branding and positioning trends in urban advertising campaigns. Most of what you read will deal with how corporations use or misuse music, sports and culture. Some win, some fail, but its all fun to watch. Contact Adisa Banjoko at 888-588-4418