Some of you may too busy to understand the financial impact of Hip-Hop. But this one song validates any discussion on the economic power of rap. The Cognac industry was dying out. It was almost entirely done. Until Busta Rhymes dropped this jam right here. The big question: Why didn't these guys call Courvoiser and cut an equity deal BEFORE they dropped the song? The world may never know. But I don't think Diddy and Ciroc would have ever happened if he had not missed the opportunity to maximize with Courvoiser. LISTEN TO THE DISCUSSION BELOW: The song changed all that, according to Courvoisier's marketing manager, Jennifer Szersnovicz. "Well, it was huge for the brand," she says. "Because it went on all the big hit lists. And the truth of the matter is that it really showed us what the importance of what having that particular status in the African-American market was all about." NPR News on how one rap song changed Cognac industry PS. ...
How rap & sports makes money! Beyond Urban Branding looks at the evolution of branding and positioning trends in urban advertising campaigns. Most of what you read will deal with how corporations use or misuse music, sports and culture. Some win, some fail, but its all fun to watch. Contact Adisa Banjoko at 888-588-4418