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Showing posts with the label Pepsi

Pepsi, Usher and the Int' Space Station Unite for Epic Event

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Billy Johnson Jr. : Usher is working on what will likely be the biggest video of his career. As part of a Pepsi Challenge campaign that kicks off Tuesday, the singer will incorporate his fans in the project in two different ways. Beginning Tuesday through June 2, fans can submit photos of themselves to  PepsiChallenge.com . Usher will select a winner who will have the opportunity to meet him on the set of his accompanying short film to be released this fall. Usher asks entrants to, “Show me your world through your eyes in only a way that you can see it. The realer, the better. The more honest, the more creative.” Read full story
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In the beginning, there was Michael...

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This is the first commercial I remember that incorporated Hip-Hop dance. Now, mind you, its Michael Jackson doing it...But, still, I don't remember seeing any national commercials with Hip-Hop dance in it until this. That kid in the red jacket was LARGE at the time. He went onto do Fresh Prince of Bel Air (playing Carlton) among other things. Lets take a look at how a lot of it began. Its funny now to think how much of an impact this ad had in getting more corporations to use Hip-Hop/urban themes in their campaigns. -Beyond Urban Branding
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