How rap & sports makes money! Beyond Urban Branding looks at the evolution of branding and positioning trends in urban advertising campaigns. Most of what you read will deal with how corporations use or misuse music, sports and culture. Some win, some fail, but its all fun to watch. Contact Adisa Banjoko at 888-588-4418
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Pepsi, Usher and the Int' Space Station Unite for Epic Event
Billy Johnson Jr. : Usher is working on what will likely be the biggest video of his career. As part of a Pepsi Challenge campaign that kicks off Tuesday, the singer will incorporate his fans in the project in two different ways.
Beginning Tuesday through June 2, fans can submit photos of themselves to PepsiChallenge.com. Usher will select a winner who will have the opportunity to meet him on the set of his accompanying short film to be released this fall. Usher asks entrants to, “Show me your world through your eyes in only a way that you can see it. The realer, the better. The more honest, the more creative.”
Just in from: Allhiphop.com
Rapper T.I. is jumping in to the liquor business after striking a deal with Remy Martin.
The rapper appeared on Atlanta’s V-103 during Ryan Cameron show and revealed he had just returned from France, where he entered into a deal as the spokesman for Remy Martin.
“I’m now the official endorser and global spokesman for Remy Martin cognac,” T.I. said on the radio and labeled the experience “mind blowing.”
T.I. was on the air promoting his upcoming movie Takers, which also stars Chris Brown, Idris Elba, Michael Ealy and others. The rapper also revealed he is in talks to star in the follow up to the hit movie ATL. T.I.’s upcoming album King Uncaged is due in stores August 17th.
Wow! We were just talking about the impact of rap on the cognac industry. I guess its still going strong. Rappers + alcohol brands have almost always added up to big dollars.