This is possibly Sprites greatest moment doing a Hip-Hop related ad. Here they pit long time rivals KRS ONE against MC Shan. These two had a very historic battle in the early days of rap, that set a high standard for lyrical dexterity in rhyme battles.To have these guys in a boxing ring was the perfect setting. Even little things like having DJ Kid Kapri be the ref and DJ Kool Red Alert as the corner man show how highly detailed the vision for this ad was. Easily one of the best urban ads ever done. -Beyond Urban Branding
How rap & sports makes money! Beyond Urban Branding looks at the evolution of branding and positioning trends in urban advertising campaigns. Most of what you read will deal with how corporations use or misuse music, sports and culture. Some win, some fail, but its all fun to watch. Contact Adisa Banjoko at 888-588-4418