Here is a great ad by Lucent Technologies (now Acatel-Lucent). Its fast paced, very authentically themed for a classic kung-fu film and ends with a comedic punch. The only real critique I have is that, they don't convey what they do. For the record Alcatel-Lucent is the trusted partner of service providers, enterprises and governments worldwide, providing solutions to deliver voice, data and video communication services to end-users. . The thing you cannot deny is, they do hammer home the priceless edge of having a solid partner with you when things get tough. -Beyond Urban Branding
How rap & sports makes money! Beyond Urban Branding looks at the evolution of branding and positioning trends in urban advertising campaigns. Most of what you read will deal with how corporations use or misuse music, sports and culture. Some win, some fail, but its all fun to watch. Contact Adisa Banjoko at 888-588-4418