OK now, if you are a lover of the art of Hip-Hop , ads like this can make you angry. A lot of Hip-Hop purists get upset when they feel the culture is being mocked (see Heineken ad). However, I think its important to remember that this is an ad for kids! Kids is the key word here. Hip-Hop is youth culture. It could be argued that cereal is youth culture. I think this ad is fun and innovative and I know my kids love this cereal and they do indeed dig the rap. They think its fun...They don't get it confused with a real rap song. Its just a cool jingle that reminds kids to get Reeses Puffs Cereal. I think I might buy a bowl now, my mouth is watering. -Beyond Urban Branding beyondurban@gmail.com
How rap & sports makes money! Beyond Urban Branding looks at the evolution of branding and positioning trends in urban advertising campaigns. Most of what you read will deal with how corporations use or misuse music, sports and culture. Some win, some fail, but its all fun to watch. Contact Adisa Banjoko at 888-588-4418