50 Cents Vitamin Water ad was great. It felt half like an ad, and half like an SNL skit. It was comedic, yet tasteful. It was creative, without being ridiculous. I still remember how much I laughed the first time I saw it. It was very well done. And to think, he made 100 million on Vitamin Water after all was said an done. BONUS Interview I did with 50th Law co-author Robert Greene: http://www.hiphopdx.com/index/interviews/id.1496/title.robert-greene-down-by-the-laws -Beyond Urban Branding
How rap & sports makes money! Beyond Urban Branding looks at the evolution of branding and positioning trends in urban advertising campaigns. Most of what you read will deal with how corporations use or misuse music, sports and culture. Some win, some fail, but its all fun to watch. Contact Adisa Banjoko at 888-588-4418