Beyond Urban Branding

Simply stated, this ad sucks from top to bottom. I have no idea what executives at Taco Bell were thinking when they gave the green light to this ad. Here you have two White guys, dressed super goofy trying to rap their order. One guys beatboxing horribly (making rap beats with his mouth). The rap sucks. Its not even funny. Unless White guys rapping is funny. This does not appeal to lovers of rap. It does not appeal to lovers of comedy. It was poorly shot from front to back and whoever wrote the ad, should have known better. For those that don't know about beatboxing, here is what it looks like when its done right. Nobody out there can convince me that if you teamed a guy like this up with some quality writers, that Taco Bell could could not have done a much better job. What is the moral of the story kids? Take your brand and your demographic seriously when you use Hip-Hop in your ads. I'm sure this will come up again. -Beyond Urban Branding beyondurban@gmail.com