Skip to main content

Taco Bell FAILS making one of the worst rap ads ever



Simply stated, this ad sucks from top to bottom. I have no idea what executives at Taco Bell were thinking when they gave the green light to this ad. Here you have two White guys, dressed super goofy trying to rap their order. One guys beatboxing horribly (making rap beats with his mouth). The rap sucks. Its not even funny. Unless White guys rapping is funny.

This does not appeal to lovers of rap. It does not appeal to lovers of comedy. It was poorly shot from front to back and whoever wrote the ad, should have known better.

For those that don't know about beatboxing, here is what it looks like when its done right.



Nobody out there can convince me that if you teamed a guy like this up with some quality writers, that Taco Bell could could not have done a much better job. What is the moral of the story kids? Take your brand and your demographic seriously when you use Hip-Hop in your ads. I'm sure this will come up again.

-Beyond Urban Branding

beyondurban@gmail.com

Comments

Popular posts from this blog

New Reese's Puffs Commercial

Resse's has been sticking with the urban feel for their commercials for a few years now. It must be working. The interesting thing is that they do small things to attract parents and kids to the brand. Its very subtle, but effective. They are sure to use kids of various races, so nobody feels left out. They always use an uptempo rap that chants the letters of the brand in creative ways. These guys pay attention. This one has a bit of a reto feel. All the haircuts are from the 80's. I suspect thats done to attract parents while the music and the editing and the cuts are meant for kids. Well played, Mr. Reese....well played.

Gap ad wins with Hip-Hop dance

Here is an ad for Gap khakis. Its a few years old I think. I like it because there is such a diverse range of races getting their groove on. Makes you wanna go get some, eh? But seriously, Hip-Hop dance, DJ's and graffiti art are still underused in advertising. I feel like everybody thinks Hip-Hop is just rap. For those that don't know Hip-Hop is composed of a few elements: Rap or MC'ing, DJ'ing, Graffiti, B-boy'ing and other forms of Hip-Hop dance. The second ad is a cool holiday ad featuring Common. Gap knows how to use rappers right in advertising campaigns. Both Gap ads shows that someone inside Gap knows that. Great look!!

Ciroc Vodka has 4 product placements in Drakes Forever video

Drakes Forever video is still raw. I was just watching it for fun, since I don't have the MP3. Then I saw the Ciroc bottles. I think I counted four times. On youtube alone it got seventeen million hits! We have not event talked about MTV and BET rotation. Its so sublime I can't tell if I'm impressed by it, or appalled by it. Sneaky.... -Beyond Urban Branding beyondurban@gmail.com