HP and Dr. Dre Checkmates Apple with in their NEW AD

So I go to youtube and HP has a new Dr. Dre ad. It's blowing my mind because, I have written several pieces on HP ads. You can scroll down and see my pieces on Serena and Jay-Z. HP tends to do solid ads with cutting edge artists and athletes.

But Dr. Drizzzle? Man, this is off the meat rack. Long story short, Dre is in the studio with rapper Stat Quo (Southern rappers represent!). He basically talks about how HP makes his music sound like its supposed to. Hewlett-Packard really came tight. Its a clean, quick, focused ad and Dr. Dre did not have to go out of his element to make the ad work. There is no artist Apple can get to counter this. Check and mate my good man. Put the board and the pieces away. Dre is in the building. This was unsuspected and well played.

Now, on the real, its amazing to see Dr. Dre pushing hard for PC's on the music side of the game? Who would have thought Dre uses HP to make those block rockin' beats?

Can Dr. Dre convince young aspiring beat makers to leave Apple and get HP'ed up? I think its quite possible. Its gonna be HARD to see Apple come back from this one (assuming they keep this ads strategically placed and in steady rotation. I mean most people in music production use with Apples exclusively. But, this is a tough blow to Apples brand. The good Dr. even gives us a possible glimpse of the super sacred and highly awaited DETOX. The beat knocks, son!!! Enjoy.

-Beyond Urban Branding

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P.S. I just got an email from my homey Max. He said even though the commercial was cool, he does not believe Dre uses PC's....Wow...Maybe Apple has won the war of attrition in the realm of loyalty and positioning. Maybe even a commercial with Dre is still a hard sell. Maybe HP is counting on a new generation of young beat makers to emerge AFTER DETOX drops and focusing on them- and NOT current Apple fans. Certainly this will be continued.

New Reese's Puffs Commercial

Resse's has been sticking with the urban feel for their commercials for a few years now. It must be working. The interesting thing is that they do small things to attract parents and kids to the brand. Its very subtle, but effective. They are sure to use kids of various races, so nobody feels left out. They always use an uptempo rap that chants the letters of the brand in creative ways. These guys pay attention. This one has a bit of a reto feel. All the haircuts are from the 80's. I suspect thats done to attract parents while the music and the editing and the cuts are meant for kids. Well played, Mr. Reese....well played.

Gap ad wins with Hip-Hop dance

Here is an ad for Gap khakis. Its a few years old I think. I like it because there is such a diverse range of races getting their groove on. Makes you wanna go get some, eh? But seriously, Hip-Hop dance, DJ's and graffiti art are still underused in advertising. I feel like everybody thinks Hip-Hop is just rap. For those that don't know Hip-Hop is composed of a few elements: Rap or MC'ing, DJ'ing, Graffiti, B-boy'ing and other forms of Hip-Hop dance. The second ad is a cool holiday ad featuring Common. Gap knows how to use rappers right in advertising campaigns. Both Gap ads shows that someone inside Gap knows that. Great look!!

Ciroc Vodka has 4 product placements in Drakes Forever video

Drakes Forever video is still raw. I was just watching it for fun, since I don't have the MP3. Then I saw the Ciroc bottles. I think I counted four times. On youtube alone it got seventeen million hits! We have not event talked about MTV and BET rotation. Its so sublime I can't tell if I'm impressed by it, or appalled by it. Sneaky.... -Beyond Urban Branding beyondurban@gmail.com

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