Skip to main content

HP and Dr. Dre Checkmates Apple with in their NEW AD

So I go to youtube and HP has a new Dr. Dre ad. It's blowing my mind because, I have written several pieces on HP ads. You can scroll down and see my pieces on Serena and Jay-Z. HP tends to do solid ads with cutting edge artists and athletes.

But Dr. Drizzzle? Man, this is off the meat rack. Long story short, Dre is in the studio with rapper Stat Quo (Southern rappers represent!). He basically talks about how HP makes his music sound like its supposed to. Hewlett-Packard really came tight. Its a clean, quick, focused ad and Dr. Dre did not have to go out of his element to make the ad work. There is no artist Apple can get to counter this. Check and mate my good man. Put the board and the pieces away. Dre is in the building. This was unsuspected and well played.

Now, on the real, its amazing to see Dr. Dre pushing hard for PC's on the music side of the game? Who would have thought Dre uses HP to make those block rockin' beats?

Can Dr. Dre convince young aspiring beat makers to leave Apple and get HP'ed up? I think its quite possible. Its gonna be HARD to see Apple come back from this one (assuming they keep this ads strategically placed and in steady rotation. I mean most people in music production use with Apples exclusively. But, this is a tough blow to Apples brand. The good Dr. even gives us a possible glimpse of the super sacred and highly awaited DETOX. The beat knocks, son!!! Enjoy.

-Beyond Urban Branding

Contact me directly

P.S. I just got an email from my homey Max. He said even though the commercial was cool, he does not believe Dre uses PC's....Wow...Maybe Apple has won the war of attrition in the realm of loyalty and positioning. Maybe even a commercial with Dre is still a hard sell. Maybe HP is counting on a new generation of young beat makers to emerge AFTER DETOX drops and focusing on them- and NOT current Apple fans. Certainly this will be continued.


Popular posts from this blog

What did you think when Sony made White to dominate Black

First off, let me just say, I know this Sony ad is old and people do not understand why so many people are talking about it now. But the reality is when Pepsi went and did that Kendal Jenner ad, it opened the flood gates for people to start reminding the world of other companies major ad flops that impact race relations.

For those who may have forgotten the ad, here it is a European looking person grabbing the face of a Black person as if to dominate. The tag line clearly sends the message "Look out Black, White is Coming".

So that leads me to say "WHAT THE *@$!"

How can an ad like this be forgotten? If you know anything about advertisements, then you know that this ad had to get the green light from multiple people. That means that there are multiple people at Sony who need race relation training.

Now because this ad is a bit old, I am not going to sit around and break down all that is clearly wrong with it. I just wanted to take a moment and answer the question t…

E-40 Hits the Big Time in new TV Ad

E-40 has always been a giant in my heart. I'm from The Bay Area. But it has taken time for people to acclimate to his level. Now he is seen as a futuristic mogul OUTSIDE of Hip-Hop. In his latest genius move, Drive Time Credit Company uses his classic Choices and re-raps the lyrics. This one caught me off guard and I was happy surprised.

Original E-40 Song Choices 

United Front Against United Airlines

Anyone who travels a lot may have heard these words "Flight ABC is overbooked. We are offering a $$$ for anyone willing to give up their flight and book on a later flight". Typically this announcement is done while we are all waiting to board our flight, usually people just either look at the ground and ignore the request or others look around at each other to see who is going to jump at the offer. Usually there is someone who can afford to miss their flight, but it is rare to see someone jump up and take the first offer. The airlines often have to sweeten the pot to get someone to accept being bumped and flying out later.

So I guess my opening helps point out what the first mistake made by United Airlines was on the ill-fated day when a paying customer was beaten and drag off the plane. For those of you who do not know what happened, let me sum it up. The week of April 10th United Airlines employees assisted passengers as they boarded the plane. Passengers played the overhe…