Skip to main content

HP and Dr. Dre Checkmates Apple with in their NEW AD

Image
By


So I go to youtube and HP has a new Dr. Dre ad. It's blowing my mind because, I have written several pieces on HP ads. You can scroll down and see my pieces on Serena and Jay-Z. HP tends to do solid ads with cutting edge artists and athletes.

But Dr. Drizzzle? Man, this is off the meat rack. Long story short, Dre is in the studio with rapper Stat Quo (Southern rappers represent!). He basically talks about how HP makes his music sound like its supposed to. Hewlett-Packard really came tight. Its a clean, quick, focused ad and Dr. Dre did not have to go out of his element to make the ad work. There is no artist Apple can get to counter this. Check and mate my good man. Put the board and the pieces away. Dre is in the building. This was unsuspected and well played.

Now, on the real, its amazing to see Dr. Dre pushing hard for PC's on the music side of the game? Who would have thought Dre uses HP to make those block rockin' beats?

Can Dr. Dre convince young aspiring beat makers to leave Apple and get HP'ed up? I think its quite possible. Its gonna be HARD to see Apple come back from this one (assuming they keep this ads strategically placed and in steady rotation. I mean most people in music production use with Apples exclusively. But, this is a tough blow to Apples brand. The good Dr. even gives us a possible glimpse of the super sacred and highly awaited DETOX. The beat knocks, son!!! Enjoy.

-Beyond Urban Branding

Contact me directly beyondurban@gmail.com

P.S. I just got an email from my homey Max. He said even though the commercial was cool, he does not believe Dre uses PC's....Wow...Maybe Apple has won the war of attrition in the realm of loyalty and positioning. Maybe even a commercial with Dre is still a hard sell. Maybe HP is counting on a new generation of young beat makers to emerge AFTER DETOX drops and focusing on them- and NOT current Apple fans. Certainly this will be continued.
Labels:

Comments

Post a Comment

Popular posts from this blog

Carla Fendi Dies in Rome

By
One of the true queens of fashion has passed. VOGUE: O ne of the five formidable Fendi sisters (Paola, Anna, Franca, Carla and Alda), who inherited  their family's fashion house  - has died in Rome, aged 79. FULL STORY  Many people forget that the Fendi brand permeated Hip-Hop heavily in its formative years. Rap  icons EPMD had a dancer named FENDI.... A lot of people forget that in the early rap days, a lot of rappers were teamed with dancers, and DJ's as crews to help get the party going. Fendi was a Hip-Hop dance pioneer. He was not a bboy. I am not a dance historian but his moves seemed to be a blend of strutting, locking and a little vogue dancing. Here is a slightly grainy clip FENDI DANCING
Post a Comment
Read more

MMA Brand News: Sinister Brand Clothing gets shout out from real rappers

By
I've always loves Sinister Brand fight wear. You've seen some of the biggest UFC stars wear their shirts into the cage. These guys have made quality stuff for years. Recently I heard a track from the upcoming album by Rakaa Iriscience from the trio Dilated Peoples. Outside of his devastating rhymes, he's one of the first rappers to train in Gracie Jiu Jitsu. His new solo album Crown of Thorns drops July 20th 2010. Anyway in one of his songs he says "Gracie Jiu Jitsu, Sinister Brand Sponsored/ You ain't fit, you old aerobics like Jane Fonda!" I love it. So many rappers reference MMA and UFC related themes in their music. This one is by far one of the best. Expect to hear more stuff like that in the coming years. If you ain't up on Dilated Peoples you are probably living under a rock. Here are two videos I suggest you peep. You will see Ralek, Ryron and Renner Gracie in a cameo This Way feat. Kanye West
Post a Comment
Read more

Radio Shack wins with one line from Biz Markie

By
Radio Shack Ad feat. Biz Markie My friend Nasseam reminded me how cool this video was. Its a very simple clean (meaning not a lot of dramatic elements to the ad) by Radio Shack. The wisdom of this ad is that it used a one line sentence from an old school rap lyric to promote cameras. This was real genius. Its a funny, ad, they even used the rapper (Biz Markie) in it. If you don't know or remember the line, its from Just A Friend (it came out in 1989) and it pops up in the last verse. Two thumbs up for creativity and clear messaging on this one. I think its cool that the ad team understood what a huge hit the song was, how funny Biz is and how an old school rap song could be embraced by todays consumer. Just a Friend Song by Biz Markie -Beyond Urban Branding beyondurban@gmail.com
Post a Comment
Read more