Skip to main content

HP and Dr. Dre Checkmates Apple with in their NEW AD

So I go to youtube and HP has a new Dr. Dre ad. It's blowing my mind because, I have written several pieces on HP ads. You can scroll down and see my pieces on Serena and Jay-Z. HP tends to do solid ads with cutting edge artists and athletes.

But Dr. Drizzzle? Man, this is off the meat rack. Long story short, Dre is in the studio with rapper Stat Quo (Southern rappers represent!). He basically talks about how HP makes his music sound like its supposed to. Hewlett-Packard really came tight. Its a clean, quick, focused ad and Dr. Dre did not have to go out of his element to make the ad work. There is no artist Apple can get to counter this. Check and mate my good man. Put the board and the pieces away. Dre is in the building. This was unsuspected and well played.

Now, on the real, its amazing to see Dr. Dre pushing hard for PC's on the music side of the game? Who would have thought Dre uses HP to make those block rockin' beats?

Can Dr. Dre convince young aspiring beat makers to leave Apple and get HP'ed up? I think its quite possible. Its gonna be HARD to see Apple come back from this one (assuming they keep this ads strategically placed and in steady rotation. I mean most people in music production use with Apples exclusively. But, this is a tough blow to Apples brand. The good Dr. even gives us a possible glimpse of the super sacred and highly awaited DETOX. The beat knocks, son!!! Enjoy.

-Beyond Urban Branding

Contact me directly

P.S. I just got an email from my homey Max. He said even though the commercial was cool, he does not believe Dre uses PC's....Wow...Maybe Apple has won the war of attrition in the realm of loyalty and positioning. Maybe even a commercial with Dre is still a hard sell. Maybe HP is counting on a new generation of young beat makers to emerge AFTER DETOX drops and focusing on them- and NOT current Apple fans. Certainly this will be continued.


Popular posts from this blog

MMA Brand News: Sinister Brand Clothing gets shout out from real rappers

I've always loves Sinister Brand fight wear. You've seen some of the biggest UFC stars wear their shirts into the cage. These guys have made quality stuff for years. Recently I heard a track from the upcoming album by Rakaa Iriscience from the trio Dilated Peoples. Outside of his devastating rhymes, he's one of the first rappers to train in Gracie Jiu Jitsu. His new solo album Crown of Thorns drops July 20th 2010. Anyway in one of his songs he says "Gracie Jiu Jitsu, Sinister Brand Sponsored/ You ain't fit, you old aerobics like Jane Fonda!" I love it. So many rappers reference MMA and UFC related themes in their music. This one is by far one of the best. Expect to hear more stuff like that in the coming years. If you ain't up on Dilated Peoples you are probably living under a rock. Here are two videos I suggest you peep.

You will see Ralek, Ryron and Renner Gracie in a cameo

This Way feat. Kanye West

Great moments in urban branding: Tupac Shakur

Now it's all about Versace,You copied my style/Five shots couldn't drop me, I took it and smiled.- Tupac, "Hit Em Up"

 I didn't call Versace he called me to come to his show and to wear his close and to "Please wear my shoes!" Please wear my shit you are the image of Versace.- Tupac Shakur interview

Speaking of Cognac: T.I. named global spokesman for Remy Martin

Just in from:
 Rapper T.I. is jumping in to the liquor business after striking a deal with Remy Martin.

The rapper appeared on Atlanta’s V-103 during Ryan Cameron show and revealed he had just returned from France, where he entered into a deal as the spokesman for Remy Martin.

“I’m now the official endorser and global spokesman for Remy Martin cognac,” T.I. said on the radio and labeled the experience “mind blowing.”

T.I. was on the air promoting his upcoming movie Takers, which also stars Chris Brown, Idris Elba, Michael Ealy and others. The rapper also revealed he is in talks to star in the follow up to the hit movie ATL. T.I.’s upcoming album King Uncaged is due in stores August 17th.


Wow! We were just talking about the impact of rap on the cognac industry. I guess its still going strong. Rappers + alcohol brands have almost always added up to big dollars.

-Beyond Urban Branding