I know its been a minute since we did a Tech Week. Honestly, a lot of ads were kinda boring me. Not even that I was mad at them, I was just unmoved. Maybe I will write about that more in depth. But for now I'm in love with Facetime iphone app ads. They hit heartstrings with honesty. These ads show how technology is not a sterile tool made of ones and zeros. They showed that technology can and does bring people closer together. The use of Louie Armstrong brings it all in. -Beyond Urban Branding beyondurban@gmail.com
How rap & sports makes money! Beyond Urban Branding looks at the evolution of branding and positioning trends in urban advertising campaigns. Most of what you read will deal with how corporations use or misuse music, sports and culture. Some win, some fail, but its all fun to watch. Contact Adisa Banjoko at 888-588-4418