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Carla Fendi Dies in Rome

One of the true queens of fashion has passed.

VOGUE: One of the five formidable Fendi sisters (Paola, Anna, Franca, Carla and Alda), who inherited their family's fashion house - has died in Rome, aged 79.

FULL STORY 

Many people forget that the Fendi brand permeated Hip-Hop heavily in its formative years. Rap  icons EPMD had a dancer named FENDI....

A lot of people forget that in the early rap days, a lot of rappers were teamed with dancers, and DJ's as crews to help get the party going.

Fendi was a Hip-Hop dance pioneer. He was not a bboy. I am not a dance historian but his moves seemed to be a blend of strutting, locking and a little vogue dancing. Here is a slightly grainy clip

FENDI DANCING


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Wow! We were just talking about the impact of rap on the cognac industry. I guess its still going strong. Rappers + alcohol brands have almost always added up to big dollars.

-Beyond Urban Branding
beyondurban@gmail.com

Great Moments in Urban Branding: Notorious B.I.G

I miss B.I.G., I miss the Twin Towers....

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