It was 1985. Most people did not even recognize rap as an art. Nevertheless, Gucci was getting branding via rapper Schoolly D. You may not know this song. But every person who knows Hip-Hop history knows this song, had this song and wanted a Gucci watch because of it. Schoolly D also did the college campus cult classic intro for the Aqua Teen Hunger Force on Cartoon Network. Gotta love Schoolly School!!! It pays to use old school raps and rappers in new school branding.
How rap & sports makes money! Beyond Urban Branding looks at the evolution of branding and positioning trends in urban advertising campaigns. Most of what you read will deal with how corporations use or misuse music, sports and culture. Some win, some fail, but its all fun to watch. Contact Adisa Banjoko at 888-588-4418