As much as graff may get criminalized by mainstream media, people really love it. Food, shoe, clothing and car brands are all sold using the power of graff. The above piece is a classic example. -Beyond Urban Branding beyondurban@gmail.com
How rap & sports makes money! Beyond Urban Branding looks at the evolution of branding and positioning trends in urban advertising campaigns. Most of what you read will deal with how corporations use or misuse music, sports and culture. Some win, some fail, but its all fun to watch. Contact Adisa Banjoko at 888-588-4418