Beyond Urban Branding

One of the true queens of fashion has passed. VOGUE: O ne of the five formidable Fendi sisters (Paola, Anna, Franca, Carla and Alda), who inherited  their family's fashion house  - has died in Rome, aged 79. FULL STORY  Many people forget that the Fendi brand permeated Hip-Hop heavily in its formative years. Rap  icons EPMD had a dancer named FENDI.... A lot of people forget that in the early rap days, a lot of rappers were teamed with dancers, and DJ's as crews to help get the party going. Fendi was a Hip-Hop dance pioneer. He was not a bboy. I am not a dance historian but his moves seemed to be a blend of strutting, locking and a little vogue dancing. Here is a slightly grainy clip FENDI DANCING