Snickers did a great ad. This is solid because we've all had a day where we're like "Fred is playing like an old lady". When you see the old lady on the field its priceless. Its a fresh take on the "Snickers satisfies" angle, which frankly, I think is a bit tired. But clearly they found another way to keep it alive. -Beyond Urban Branding beyondurban@gmail.com
How rap & sports makes money! Beyond Urban Branding looks at the evolution of branding and positioning trends in urban advertising campaigns. Most of what you read will deal with how corporations use or misuse music, sports and culture. Some win, some fail, but its all fun to watch. Contact Adisa Banjoko at 888-588-4418