On twitter @missesbishop (add her) told me about a Sears/Kenmore add using b-boys. This thing was well done. The premise of how the b-boys were used was PERFECT and the moves they did were choreographed well. I appreciate the lead. If you ever find a commercial that YOU think should be on here, hit me at beyondurban@gmail.com and its a done deal. I always give props so, share your twitter address so we can all build with you. NOTE TO ALL ADVERTISING & PR HEADS : B-boys are often horrifically called BREAKDANCERS. Nobody who loves the art of b-boying or Hip-Hop does that. As soon as you say "breakdancers" we know you are out of the loop on the essence of Hip-Hop. We know you don't know US. Please stop doing it. If you need to know more about b-boying I suggest starting with The Freshest Kids:
How rap & sports makes money! Beyond Urban Branding looks at the evolution of branding and positioning trends in urban advertising campaigns. Most of what you read will deal with how corporations use or misuse music, sports and culture. Some win, some fail, but its all fun to watch. Contact Adisa Banjoko at 888-588-4418