Beyond Urban Branding

Dr. Pepper stepped their game up for real. This is a funny ad. I think that funny ads, are the BEST ADS. The reason is, because people remember funny ads. You never hear people on a bus talking about that heartfelt commercial they saw. But funny is sticky.  Enjoy Strahan doing good deeds on this one.  Even before HP, Dr. Pepper knew this was a strong move. Dr. Dre makes people stop look and listen. Every young aspiring person connected to Hip-Hop wants to do what Dre does. The thing was, this ad was a squandered opportunity. They had a chance to knock it outta the park and they didn't. It wasn't really funny, it wasn't really heartfelt and it wasn't shocking (the only thing thats almost equal to funny). But it didn't suck either. I mean, Dr. Dre's on the wheels. I have not seen that since The days of the World Class Wreckin' Cru (Dr. Dre's original rap group).    Kiss rocks hard with this ad. Dr. Pepper was pretty creative here. Who doesn't lo...