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Showing posts with the label Steve Jobs

TECH WEEK: How Apple launched the war against all PC's in 1984 and set the stage for Obama

I actually remember seeing this ad when it first dropped. Yeah, I'm kinda old. I never get tired of watching it though. When you think about how forward thinking Apple ad executives were on the idea of their positioning and messaging, its amazing. By polarizing themselves against the PC makers, framing them as old and a huge digital bureaucracy, they hit all PC companies hard in the gut. It was tactical genius. PC makers have never been able to unfetter themselves from the frame Apple put them in. Not only were they clear on the positioning then, they don't appear to have ever left it. I can't imagine how expensive this ad was at the time. But it was priceless in its timeless effect. So timeless, someone made this remake of the ad and put it online in support of Barack Obama's campaign. It shook Clinton's campaign to the core. Like PC's, Clinton was never able to shake the frame this ad put her in. The tech game is amazing isn't it? Obama's Apple ad made...

HP keeps attacking Apple in their own territory: Check out the HP Slate!

The SF Chronicle had a great story by Ryan Kim about the escalating battle with HP and Apple. Everybody has a lot at stake. I love it. P.S. Much thanks to Scott Budman from NBC 11 for covering Beyond Urban Branding's perspective on the latest tech battle between HP and Apple. -Beyond Urban Branding beyondurban@gmail.com