Beyond Urban Branding

I love this ad for so many reasons. It makes iPhones and Nikes look cool, cutting edge and empowering. Plus my kids loved it. If my kids don't get an ads message, if they don't get it, that tells me a lot. Because if a brands message is simple, if it makes sense and if it can connect- its a winner. If it connects with the kids, that says a lot. Real talk. -Beyond Urban Branding beyondurban@gmail.com

I actually remember seeing this ad when it first dropped. Yeah, I'm kinda old. I never get tired of watching it though. When you think about how forward thinking Apple ad executives were on the idea of their positioning and messaging, its amazing. By polarizing themselves against the PC makers, framing them as old and a huge digital bureaucracy, they hit all PC companies hard in the gut. It was tactical genius. PC makers have never been able to unfetter themselves from the frame Apple put them in. Not only were they clear on the positioning then, they don't appear to have ever left it. I can't imagine how expensive this ad was at the time. But it was priceless in its timeless effect. So timeless, someone made this remake of the ad and put it online in support of Barack Obama's campaign. It shook Clinton's campaign to the core. Like PC's, Clinton was never able to shake the frame this ad put her in. The tech game is amazing isn't it? Obama's Apple ad made...

I was watching CNN and TJ Holmes just said Apple can't keep up with the orders. Kindles got real competition. I have no idea what the HP Slate will be able to do, but, I hope its at least as cool as this! This iPad commercial (kinda long) is pretty exciting though. I just feel like the game is about to change on all levels when things like this start to evolve. No matter who wins or loses the brand battle, the people are going to win cool new stuff to engage their minds and greatly enhance their entertainment experience with. I'm looking forward to all of it. -Beyond Urban Branding beyondurban@gmail.com