I can't lie. When I first heard about Diddy and Ciroc hooking up I chuckled. I really thought it was going to be just another "hood beverage" of some less than average alcohol. In my minds eye, I could see all the stereotypical ads they would do. So I just cringed at the thought. I was wrong. The above ad is very classy. Its a throwback to the Rat Pack days. No doubt Sinatra would have loved Diddy. It shows successful, happy people dining with elegance. They are steadily pushing Ciroc as n upper class beverage. Nobody wants to brown bag it with Ciroc! You want to be seen, dressed well surrounded by the beautiful people. I don't have any idea about how Ciroc tastes, or what it goes good with (I don't drink). But, this is a very solid ad from front to back. I tip my hat to everybody on the ad team that was willing to think outside of the box. -Beyond Urban Branding beyondurban@gmail.com
How rap & sports makes money! Beyond Urban Branding looks at the evolution of branding and positioning trends in urban advertising campaigns. Most of what you read will deal with how corporations use or misuse music, sports and culture. Some win, some fail, but its all fun to watch. Contact Adisa Banjoko at 888-588-4418