Wow. I don't remember this at all. Its weird to see them together in the same room rapping and doing their thing in a studio. So much has changed in Hip-Hop for these guys. But this is great. I'd love to know the back story to how this came together. It was for the S. Carter Collection Reebok shoe. It was fun, it was fly and I want some of them shoes right now! -Beyond Urban Branding beyondurban@gmail.com
How rap & sports makes money! Beyond Urban Branding looks at the evolution of branding and positioning trends in urban advertising campaigns. Most of what you read will deal with how corporations use or misuse music, sports and culture. Some win, some fail, but its all fun to watch. Contact Adisa Banjoko at 888-588-4418