Skip to main content

Posts

Showing posts with the label LL Cool J

RAV4 Ads with LL Cool J Rock!

Beyond Urban Founder Contributes to New Book on Hip-Hop Subculture

So a few months ago, my good buddy Alex, aka AD (to the highest degree) hit me up and said "Hey my friend is doing a book on boomboxes and I think you'd be good for it. I want you guys to talk. So, he connected me to Lyle Owerko (who was cool as ice) and now, I'm a part of this cool new book. Spike Lee did the forward and there are some super hot stars in the book including Fab Five Freddie, Bob Gruen, Rosie Perez, Kool Moe Dee, LL Cool J, Lisa Lisa, DJ Spooky, and Adam Yauch of the Beastie Boys and many others. For more information visit: The Boombox Project  you can also follow them on twitter @boomboxlove . I will give you guys more info as we get closer to the release date. -Beyond Urban Branding beyondurban@gmail.com

FUBU is back!!! But can they pull it off?

For all the youngsters out there, FUBU used to it...It was everything you wanted to wear (that and Cross Colors). Anyway, these guys were killing the game. FUBU is an acronym for For Us By Us ... How many people remember the Levi's (or was it GAP Jeans?) ad where with LL Cool J? If memory serves me right, he actually dropped a stealth line saying "For us, by us!" in an acapella freestyle? Once the FUBU brand dropped, that Cool J ad was never seen again ....If anyone can find it, please send it to me. Anyway, they are back. Slim Thugs in this ad. I know they can do better than Slim Thug. I'm not mad at him, but its been a minute since he moved me. The ad is pretty dry. Not impressed with the messaging. I hope the clothing is better than this ad *YAWN*...I dunno...Do you think they have the ability to pull it off in 2010? -Beyond Urban Branding beyondurban@gmail.com

Old Spice LL Cool J Ad for "swagger"- FAIL

I knew when Old Spice dropped these ads, they would fail. I knew they would suck. The first issue is, the brand is Old Spice . The most obvious angle to me would be to frame LL Cool J the old school rap star as an old school artist who uses old school/traditional deodorant. The theme should have been on keeping tradition...Instead they tried to make something old (the positioning of the brand) mix with something new ("swagger") a new school term. They should have either went straight old school, or went with the new rapper like Souljah Boy or Plies (Lord knows he could use some deodorant) and pushed for a completely youth angle. They weakly mixed old and new and came up empty. I dont even know if they sell "swagger" anymore. Not sure I care either. For the record, I dont know ONE person who liked the ads, or bought Old Spice because of these ads. Anyway here it is: -Beyond Urban Branding P.S. I think using names like "swagger", "hyphy" (and i ...