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FUBU is back!!! But can they pull it off?

For all the youngsters out there, FUBU used to it...It was everything you wanted to wear (that and Cross Colors). Anyway, these guys were killing the game. FUBU is an acronym for For Us By Us...

How many people remember the Levi's (or was it GAP Jeans?) ad where with LL Cool J? If memory serves me right, he actually dropped a stealth line saying "For us, by us!" in an acapella freestyle? Once the FUBU brand dropped, that Cool J ad was never seen again....If anyone can find it, please send it to me.

Anyway, they are back. Slim Thugs in this ad. I know they can do better than Slim Thug. I'm not mad at him, but its been a minute since he moved me. The ad is pretty dry. Not impressed with the messaging. I hope the clothing is better than this ad *YAWN*...I dunno...Do you think they have the ability to pull it off in 2010?

-Beyond Urban Branding


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Just in from:
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The rapper appeared on Atlanta’s V-103 during Ryan Cameron show and revealed he had just returned from France, where he entered into a deal as the spokesman for Remy Martin.

“I’m now the official endorser and global spokesman for Remy Martin cognac,” T.I. said on the radio and labeled the experience “mind blowing.”

T.I. was on the air promoting his upcoming movie Takers, which also stars Chris Brown, Idris Elba, Michael Ealy and others. The rapper also revealed he is in talks to star in the follow up to the hit movie ATL. T.I.’s upcoming album King Uncaged is due in stores August 17th.


Wow! We were just talking about the impact of rap on the cognac industry. I guess its still going strong. Rappers + alcohol brands have almost always added up to big dollars.

-Beyond Urban Branding

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