For all the youngsters out there, FUBU used to it...It was everything you wanted to wear (that and Cross Colors). Anyway, these guys were killing the game. FUBU is an acronym for For Us By Us...
How many people remember the Levi's (or was it GAP Jeans?) ad where with LL Cool J? If memory serves me right, he actually dropped a stealth line saying "For us, by us!" in an acapella freestyle? Once the FUBU brand dropped, that Cool J ad was never seen again....If anyone can find it, please send it to me.
Anyway, they are back. Slim Thugs in this ad. I know they can do better than Slim Thug. I'm not mad at him, but its been a minute since he moved me. The ad is pretty dry. Not impressed with the messaging. I hope the clothing is better than this ad *YAWN*...I dunno...Do you think they have the ability to pull it off in 2010?
-Beyond Urban Branding