Skip to main content

FUBU is back!!! But can they pull it off?

For all the youngsters out there, FUBU used to it...It was everything you wanted to wear (that and Cross Colors). Anyway, these guys were killing the game. FUBU is an acronym for For Us By Us...

How many people remember the Levi's (or was it GAP Jeans?) ad where with LL Cool J? If memory serves me right, he actually dropped a stealth line saying "For us, by us!" in an acapella freestyle? Once the FUBU brand dropped, that Cool J ad was never seen again....If anyone can find it, please send it to me.

Anyway, they are back. Slim Thugs in this ad. I know they can do better than Slim Thug. I'm not mad at him, but its been a minute since he moved me. The ad is pretty dry. Not impressed with the messaging. I hope the clothing is better than this ad *YAWN*...I dunno...Do you think they have the ability to pull it off in 2010?

-Beyond Urban Branding


Popular posts from this blog

What did you think when Sony made White to dominate Black

First off, let me just say, I know this Sony ad is old and people do not understand why so many people are talking about it now. But the reality is when Pepsi went and did that Kendal Jenner ad, it opened the flood gates for people to start reminding the world of other companies major ad flops that impact race relations.

For those who may have forgotten the ad, here it is a European looking person grabbing the face of a Black person as if to dominate. The tag line clearly sends the message "Look out Black, White is Coming".

So that leads me to say "WHAT THE *@$!"

How can an ad like this be forgotten? If you know anything about advertisements, then you know that this ad had to get the green light from multiple people. That means that there are multiple people at Sony who need race relation training.

Now because this ad is a bit old, I am not going to sit around and break down all that is clearly wrong with it. I just wanted to take a moment and answer the question t…

E-40 Hits the Big Time in new TV Ad

E-40 has always been a giant in my heart. I'm from The Bay Area. But it has taken time for people to acclimate to his level. Now he is seen as a futuristic mogul OUTSIDE of Hip-Hop. In his latest genius move, Drive Time Credit Company uses his classic Choices and re-raps the lyrics. This one caught me off guard and I was happy surprised.

Original E-40 Song Choices 

Great moments in urban branding: Tupac Shakur

Now it's all about Versace,You copied my style/Five shots couldn't drop me, I took it and smiled.- Tupac, "Hit Em Up"

 I didn't call Versace he called me to come to his show and to wear his close and to "Please wear my shoes!" Please wear my shit you are the image of Versace.- Tupac Shakur interview