Skip to main content

Mos Def keeps it poppin' with Palm



My good friend and amazing author/ad queen Thembisa, just tweeted about this @putyrdreams1st (you should follow her). This is a cool ad by Palm featuring music by the one and only rap icon Mos Def.

I like it a lot. Mostly because it shows something you hardly see enough in ads these days. A confident African American on the move downtown in any city USA. She uses her Palm to find her directions, take a text and talk to her friend (never missing a stride). Its well shot, it has a good pace and she looks like shes having a good time being her.

For the record, ladies love Mos Def (good thinkin' Palm!). They also like seeing themselves empowered. The only thing I might say was weak in this ad is the branding itself. They didn't show you how the Palm WebOS was easier to use, more fun to play around on than any other phone out there. They slipped a bit on the differentiation and positioning. Other wise, real solid.

-Beyond Urban Branding

beyondurban@gmail.com

Comments

Popular posts from this blog

What did you think when Sony made White to dominate Black

First off, let me just say, I know this Sony ad is old and people do not understand why so many people are talking about it now. But the reality is when Pepsi went and did that Kendal Jenner ad, it opened the flood gates for people to start reminding the world of other companies major ad flops that impact race relations.

For those who may have forgotten the ad, here it is a European looking person grabbing the face of a Black person as if to dominate. The tag line clearly sends the message "Look out Black, White is Coming".

So that leads me to say "WHAT THE *@$!"

How can an ad like this be forgotten? If you know anything about advertisements, then you know that this ad had to get the green light from multiple people. That means that there are multiple people at Sony who need race relation training.

Now because this ad is a bit old, I am not going to sit around and break down all that is clearly wrong with it. I just wanted to take a moment and answer the question t…

E-40 Hits the Big Time in new TV Ad

E-40 has always been a giant in my heart. I'm from The Bay Area. But it has taken time for people to acclimate to his level. Now he is seen as a futuristic mogul OUTSIDE of Hip-Hop. In his latest genius move, Drive Time Credit Company uses his classic Choices and re-raps the lyrics. This one caught me off guard and I was happy surprised.





Original E-40 Song Choices 


United Front Against United Airlines

Anyone who travels a lot may have heard these words "Flight ABC is overbooked. We are offering a $$$ for anyone willing to give up their flight and book on a later flight". Typically this announcement is done while we are all waiting to board our flight, usually people just either look at the ground and ignore the request or others look around at each other to see who is going to jump at the offer. Usually there is someone who can afford to miss their flight, but it is rare to see someone jump up and take the first offer. The airlines often have to sweeten the pot to get someone to accept being bumped and flying out later.

So I guess my opening helps point out what the first mistake made by United Airlines was on the ill-fated day when a paying customer was beaten and drag off the plane. For those of you who do not know what happened, let me sum it up. The week of April 10th United Airlines employees assisted passengers as they boarded the plane. Passengers played the overhe…