Great new Gatorade Ad using 93 Til Infinity classic by Souls of Mischief. I was truly happy to see this ad. Anyone who was a part of Hip-Hop in the 90's totally loved 93 Til by the groundbreaking Souls of Mischief crew from Oakland. WATCH Original 93 Til Video Now, super real crate diggers (people who study the root samples of Hip-Hop classics) might wonder, where did Souls get the beat from. Well, here it is Billy Cobhams Heather . The reason ads like this work is because it get adults who grew up on Hip-Hop as well as old school jazz heads who appreciate the stylings of real keyboard players. I wonder who got the check? Souls or Cobham ot did they split it. I gotta call Tajai from Souls. I'mma try to get an interview.
How rap & sports makes money! Beyond Urban Branding looks at the evolution of branding and positioning trends in urban advertising campaigns. Most of what you read will deal with how corporations use or misuse music, sports and culture. Some win, some fail, but its all fun to watch. Contact Adisa Banjoko at 888-588-4418