Beyond Urban Branding

Drakes Forever video is still raw. I was just watching it for fun, since I don't have the MP3. Then I saw the Ciroc bottles. I think I counted four times. On youtube alone it got seventeen million hits! We have not event talked about MTV and BET rotation. Its so sublime I can't tell if I'm impressed by it, or appalled by it. Sneaky.... -Beyond Urban Branding beyondurban@gmail.com

I can't lie. When I first heard about Diddy and Ciroc hooking up I chuckled. I really thought it was going to be just another "hood beverage" of some less than average alcohol. In my minds eye, I could see all the stereotypical ads they would do. So I just cringed at the thought. I was wrong. The above ad is very classy. Its a throwback to the Rat Pack days. No doubt Sinatra would have loved Diddy. It shows successful, happy people dining with elegance. They are steadily pushing Ciroc as n upper class beverage. Nobody wants to brown bag it with Ciroc! You want to be seen, dressed well surrounded by the beautiful people. I don't have any idea about how Ciroc tastes, or what it goes good with (I don't drink). But, this is a very solid ad from front to back. I tip my hat to everybody on the ad team that was willing to think outside of the box. -Beyond Urban Branding beyondurban@gmail.com