Beyond Urban Branding

I don't remember the year this ad came out (I think it was about 5-6 years ago). What I do remember, is how angry I was. Basically, its a commercial that Heinekin did about the birth of scratching. Scratching is when a DJ moves the record back and forth on the turntable to create various pitches and tones. Its probably one of the most revolutionary evolutions in the history of modern music. In any case, in the above ad, Heinekin mocked the history of its creation and angered a lot of people within the sub-culture of Hip-Hop. Looking back, I can see how some people may say "Well, aren't you guys being a little too sensitive"? Maybe. But then again, maybe not. This was a widely played ad. Many people who saw it, were mainstream American folks. Many of whom, don't like or play, or care about rap music, DJ'ing and things of that nature. Many people in the Hip-Hop community saw it as a MISSED opportunity to share the true history of Hip-Hop and still make a good ad...