Love or hate the autotune, you cannot hate T-Pain. He's too talented, too funny and too dominant and icon to ignore. Its so important to let urban artists be themselves. To not push them too far out of where they are comfortable...This is well done.
How rap & sports makes money! Beyond Urban Branding looks at the evolution of branding and positioning trends in urban advertising campaigns. Most of what you read will deal with how corporations use or misuse music, sports and culture. Some win, some fail, but its all fun to watch. Contact Adisa Banjoko at 888-588-4418