I dunno who did the creative on this. But they were able to effectively and culturally non offensive way use the following elements of Hip-Hop in ONE AD: Rap, beatboxing, Hip-Hop dance and DJ'ing. The only thing they did not use is graffiti. Thats amazing. Folks need to take note.
How rap & sports makes money! Beyond Urban Branding looks at the evolution of branding and positioning trends in urban advertising campaigns. Most of what you read will deal with how corporations use or misuse music, sports and culture. Some win, some fail, but its all fun to watch. Contact Adisa Banjoko at 888-588-4418